Are you in control of your digital life?

Meet Bad Robot. This cheeky bastard is powered by the latest tech and the largest companies in the world. He’s built to to intrude on your privacy, steal your attention, and manipulate your behaviour. Every time you enter the digital world, he tries to take control.

What in the (digital) world?

Life in 2024 requires a balance between both the physical and digital world. Friends, family, work and even play often require stepping into the digital world. But falling too far into this simulated reality is becoming a common issue. Sometimes people don’t even know it until they are disconnected, depressed, and confused trying to make sense of the world.

And you probably know it.

Many of the decisions you make are influenced by your experiences in the digital world. Some of which are completely out of your control. Powerful systems and massive datasets are being used to build virtual replicas of you that closely resemble the wants, needs, likes and dislikes that make up your personality. The virtual you is being detailed and defined every time you interact with the digital world, wether you like it or not.

What's the solution?

How do we disconnect from the drama of the digital world when our involvement in it is a requirement? Whether it’s for entertainment, work, or communication, how do we manage this in a healthy way? The answer is not more tech, it’s knowledge, tools, and the desire to find balance. Let’s get all the good we can from digital technology while minimising the bad.

The first step.

Awareness is the first tool in the battle against digital manipulation. Envision a mindful approach to the digital world where your privacy is protected, your mental space free, and tech serves your needs, not the other way around. We're at the forefront of a digital awakening, a turning point were the cons of our digital interactions outweigh the pros. It's time we challenge ourselves to gain balance back from the tech overlords and their evil ways.

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Releasing Late 2024